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Book
Reviews
July
2005
Confidence: How Winning Streaks and Losing Streaks Begin & End
Rosabeth Moss Kasmet
Why
does a sports team continue its winning ways even though recent
teams lack the talent of their predecessors? Why are some companies
always positively perceived by employees, customers, Wall Street
analysts, and the media while others seem to be under a perpetual
cloud? How does a company like Gillette or a team like the Chicago
Cubs end a losing streak and breaks out of a circle of doom? What
does it take to bring an organization like Continental Airlines
or the BBC from mediocrity to magnificence?
These
are some of the issues and examples that you will discover when
you read "Confidence - How Winning Streaks and Losing Streaks Begin
& End". Author Rosabeth Moss Kanter will convince you that the goal
of winning is "not losing two times in a row". In her view, success
and failure are not events, they are self-fulfilling tendencies.
"Confidence is the sweet spot between arrogance and despair--consisting
of positive expectations for favorable outcomes." says Kanter, a
Harvard Business School professor.
She
applies the discipline of cognitive psychology to explore the winning
and losing streaks of a variety of organizations, including the
BBC, Gillette, Seagate, Verizon, Continental Airlines, Target and
sports teams such as the University of North Carolina women's soccer
team, New England Patriots, Chicago Cubs, and Philadelphia Eagles.
The result is an enlightening anatomy of the behaviors, decisions,
and actions that build and restore confidence, and lead to positive
outcomes.
Drawing
on dozens of interviews, Kanter logically explains the role that
confidence plays in the performance of institutions and individuals.
Winning streaks are fueled by confident people who are secure in
their own abilities and the ability of their leaders. Winning streaks
are characterized by continuity and continued investment, while
losing streaks are marked by disruption and a lack of investment
that typically give way to a self-fulfilling prophecy of failure.
Losing
streaks are often created and then perpetuated when people lose
confidence in their leaders and systems. Combining theory with practical
advice, Kanter details how losing organizations can instill accountability,
collaboration and initiative-Kanter's three pillars of confidence-to
help start a turnaround.
While
the book is filled with helpful lessons for organizations, there
is plenty for the individual to take away and integrate into his/her
own life. That is, our own attitudes…positive or negative…contribute
significantly to the outcome of specific situations within our lives.
Success and failure can both be contagious. Small steps and accomplishments
can have a big impact. Confidence can sometimes outweigh raw talent.
Even
under the most challenging situations, confident leadership and
behavior can help unleash positive energy. Whenever we find ourselves
under trying circumstances, it is an inspiring reminder of the value
of "Confidence", a book that I highly recommend to all readers.
John
Armstrong is a seasoned software marketing veteran who does consulting
work through the 280 Group.
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