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Event Archive
2002:
09Jan02
Topic:Top
10 Ways to Roll out New Products
Successfully to your Field
Speaker: Kathleen
Gogan , VP Marketing, Eloquent
Location: Eloquent,
Inc.
11Feb02
Topic: Best
Practices in Product Management
co-Hosted
by: SDF (Software Development
Forum), Marketing Special
Interests Group
Location: Mitchell
Park Community Center, 3800
Middlefield Road, Palo Alto,
CA
06Mar02:
Topic: Real
Time Competitive Analysis
Speaker: Ann Osborne,
Osborne Marketing Group and
Jon Koomey, Ph.D., Staff Scientist
at Lawrence Berkeley
Location: Amdocs Ltd.,
2560 Orchard Parkway, San
Jose, CA
03Apr02
Topic: Creating
a Go To Market Channel Strategy
Speaker: Stephanie
Piché, CEO/President,
Key Practices, Inc.
Location: Digital Impact,
66 Bovet, Suite 265, San Mateo,
CA 94402
01May02:
Topic: Successful
Brand Management: Moving from
a Product-Centric Focus to
a Customer-Centric Business
Model
Speaker: Susanne Kushner,
Lecturer at UC Berkeley Extension
Location: Digital Impact,
66 Bovet Road, Suite 265,
San Mateo, CA 94402
05Jun02:
Topic: Politics
in the Workplace
Speaker: Bob Dunham, founder
and CEO of Enterprise Design
Location: TIBCO, 3301
Hillview Avenue
Building 2, Palo Alto, CA
94304
10July02:
Topic: Working With Industry
Analysts 101
Speakers: Erin Kinikin and John Ragsdale, Giga Information
Group
Location: Amdocs Ltd., 2560 Orchard Parkway,
San Jose, CA
10Aug02 (SATURDAY):
Topic: 2nd Annual SVPMA
Picnic
Location: Lakewood Park, 834 Lakechime Drive,
Sunnyvale
04Sep02:
Topic: Personas: A Sure
Cure for the Ailing Market Requirements Document
Speaker: Barbara Nelson, Pragmatic Marketing
Location: Wyndham Hotel Sunnyvale
1300 Chesapeake Terrace, Sunnyvale, CA 94089
02Oct02:
Topic: How to Segment
a Market and Determine Price Points
Speaker: Robin Purohit, VP Product Management,
Veritas
Location: Wyndham Hotel Sunnyvale
1300 Chesapeake Terrace, Sunnyvale, CA 94089
06Nov02:
Topic: Applying the
Chasm Group Model to Product Management
Speaker: Paul Wiefels, Partner, Chasm Group
Location: Wyndham Hotel Sunnyvale
1300 Chesapeake Terrace, Sunnyvale, CA 94089
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