Presentations:

2005

Running Successful User Surveys: Surprises and Lessons Learned
Speaker: Doug Stark, Senior Director, Product Management, MedeFinance
Presentation(Apr)

The Craft of Thinking: Crossing the Divide between Engineering and Marketing
Speaker: Raj Karamchedu, Sr. Product Marketing Manager, Silicon Image
Presentation(Mar)
Book preview

The Top 12 Product Management Mistakes - And How to Avoid Them
Speaker: Martin Cagan, Managing Partner, Silicon Valley Product Group
Presentation(Feb)
Article on Product Pitfalls

2004

When The Tail Wags The Dog!
Speaker: John Mansour, Founder & CEO, ZIGZAG Marketing, Inc
Presentation(Nov) (1MB)

Outsourcing Business - Is it right for you?
Speaker: Sridhar Ramanathan, Managing Partner, The Pacifica Group
Presentation(Oct) (1MB)

How to Get Phenomenal Product Reviews
Speaker: Brian Lawley, President, 280Group
Presentation(Aug) (1MB)

My Career is My Business - Career Management in the era of Globalization
Speaker: Cynthia Typaldos, Founder & President, ProfGuilds
Presentation (1MB)

Product Management as a Service Organization
Speaker: Judy Kirkpatrick, Global VP, Product Management, eBay
Presentation (1MB)

Maintaining Market Leadership through Customer Focus
Speaker: Susan Wheeler, Principal, Pathfinder Solutions
Presentation (272k)

Product Design to Market Leadership
Speaker: John Addison, OPTIMARK Inc.
Presentation (144k)

WORKSHOP: Revenue Rocket
Speaker: John Addison, OPTIMARK Inc.
Presentation (190k)

2003

Product Roadmaps - a practical guide for product managers
Speaker: Barbara Nelson, Pragmatic Marketing
Presentation (478k)

Top 10 Things Needed to Create a Successful Product
Speaker: Ruth Hennigar
Presentation (81k)

The Importance of Customer Focus - Creating Products that Customers
Speaker: Geoffrey Huckleberry, Senior Director of Product Management, Instill
Presentation (194k)

SPECIAL EVENT
Voice of the Customer
Speaker: Stanley M. Baginskis, Principal, PRTM
Presentation (1.2MB)

Product Portfolio Management
Speaker: Andrew Reback, Group Product Manager, QuickBooks Industry Solutions, Intuit
Presentation (310k)

Working with Engineering
Speaker: Atul Suklikar, Sr. Director, Product Marketing, Softrock Systems
Presentation (582k)

Leadership In Product Management
Speaker: Ivan Chong, VP, Product Management, Informatica
Presentation (533k)

Turbo charging the sales team
Speaker: David Hickman, Product Line Manager, TIBCO Portal Products
Presentation (340k)

Integrated Product Management
Speaker: Darlene Mann, CEO, Siperian
Presentation (64k)

Financial Tools for Product Managers
Speaker: Dan Miller, Director of Solutions Management, Digital Impact
Presentation (300k)

2002

Applying the Chasm Group Model to Product Management
Speaker: Paul Wiefels, Partner, Chasm Group
Presentation (1.13MB)

How to Segment a Market and Determine Price Points
Speaker: Robin Purohit, VP Product Management, Veritas
Presentation (111k)

Personas: A Sure Cure for the Ailing Market Requirements Document
Speaker: Barbara Nelson, Pragmatic Marketing
Presentation (200k)

Working with Industry Analysts
Speakers: Erin Kinikin and John Ragsdale, Giga Information Group
Presentation (70k)

Politics in the Workplace
Speaker: Bob Dunham, founder and CEO of Enterprise Design
Worksheet and Definitions (21K each)

Successful Brand Management: Moving from a Product-Centric Focus to a Customer-Centric Business Model
Speaker: Susanne Kushner, Lecturer at UC Berkeley Extension
Presentation (2.6MB)

Vision and Execution Product Development Survey
Survey (111K)

Creating a Go To Market Channel Strategy
Speaker: Stephanie Piché, CEO/President, Key Practices, Inc.
Presentation (2.5MB)

Real Time Competitive Analysis
Speaker: Ann Osborne, Osborne Marketing Group and Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley
Handout; the Turning Numbers into Knowledge web site

Top 10 Ways to Roll out New Products Successfully to your Field
Speaker: Kathleen Gogan , VP Marketing, Eloquent
Presentation

2001

Creating Killer Product Roadmaps
Speaker: Ratnesh Sharma
Presentation

Are you leveraging your sales channels for competitive advantage?
Speaker: Carl Binder
Presentation (contains presentation + article)

Prioritizing Feature Requests
Speaker: Fritz Mueller
Presentation

2000

Finding, Selecting and Keeping Product Managers
Presentation from Diana Ross, Director of Human Resources, Digital Impact.

Kick-off meeting
Presentation by Craig Stull and Steve Johnson, Pragmatic Marketing, Inc.

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