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How to Build Your Personal Brand
Extend your networks online using social media

Patti Wilson, Career Company

When:
Saturday December 6th, 2008
Continental Breakfast will be served

8:30am Registration/networking/breakfast
9:00am Workshop
Noon Wrap-up/networking


Location:
Network Meeting Center at the TechMart [Map]
5201 Great America Parkway
Santa Clara, California 95054

Register online here until Wednesday, December 3rd
Walk-ins welcome.
 
Cost

Overview

If you can’t be found on a Google search, then you don’t exist is the new motto for job seekers, search firms and aspiring professionals. The entire thrust of business and consumer marketing today is online. Why would it be any different for professional self-marketing? Online visibility enables your 24/7 availability for opportunities and online networking extends your reach globally.
In this workshop participants will learn to:
• Identify and develop the unique components of your branded profile to use online and off
• Find out how to extend online brand and network using social networking tools like blogs, YouTube, podcasting
• Discover the 10+ top social networking business sites, their target global markets and compared benefits and features
• Enhance your brand visibility, specifically on Linkedin, and to reach out to make successful connections
• See what it takes to raise your name to the top page on Google even if it is way too common or shared by famous people

Career Company
The Career Company (www.careercompany.com) coaches executives how to successfully manage their careers and consults to the companies they lead on how to select, and manage high value talent across geographies, generations and demographics.

Speaker Bio:
Patti Wilson’s expert coaching in professional branding, online networking, social media tools enables executives to successfully advance their careers. Her clients represent a breadth of business and technology sectors from Fortune 500 and Global 1000 to newly emerging companies. She is the Silicon Valley representative of the Predictive Index™ (PI), a behavioral assessment that enables accurate, cost-effective talent selection, team development and management for any size organization. She coaches managers to use the PI to build highly productive teams, and to select, manage, and grow the best-suited talent for the job. She was an Employment Manager for SUN Microsystems, and a technical and business recruiter for Apple and AMD as well as Career Services Director to the Schools of Engineering and Business at Santa Clara University. Her consulting is informed by a Masters in Career Development and trainer certification in Behavioral Interviewing. Patti has been featured as a subject matter expert by PBS, National Public Radio, Monster.com, the San Francisco Chronicle, the San Jose Mercury News, and USA Today. She founded the Career Company in 1998.

SVPMA Workshop Series:
The Silicon Valley Product Management Association (SVPMA) was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field.  The goal of the SVPMA Workshop Series is to provide our members hands-on, interactive product management training delivered by leading consulting and professional services companies, lecturers and trainers.

Membership Promotions
Check out our great member promotions for the month and special pricing on annual membership

If you would like to become an annual member of the SVPMA and enjoy all the benefits including the Members-Only Fast-Track, then join securely on-line by clicking here.