Next Meeting
How to Create a $100M Business and Out Innovate your Competition
Wednesday
September 1st
Speaker:
Steve Blank, Serial Entrepreneur, Professor UC Berkeley, Stanford University
Summary:
Most of product management concerns itself with incremental innovation, creating new or improved products for existing markets. We are taught to identify problems in the marketplace and work with our engineering team to develop solutions? But what do we do when the problem is not fully known? How do we innovate when we have only a vague idea of who our customer is or might be?
Come hear Steve Blank share his insights for capitalizing on disruptive innovations including how to:
- Develop your customer before you blow your sales and marketing budget for little return
- Find your business model to reduce project risk
- Select the right metrics to drive success
- The four step process to deal with uncertainty and rapid change (and)
- Many more lessons to improve your chances of hitting a new product home run.
Steve promises to entertain and educate, and may change your idea of early stage product management forever.
About Steve Blank:
Steve Blank is serial entrepreneur (E.pihpany, MIPS computers, Convergent Technologies, and five others), university professor at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program, and the creator of the Customer Development model that he describes in his best selling book Four Steps to the Epiphany (http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705). The model views entrepreneurship and intrapreneurship as a practice that can be managed rather than an art form. In 2009, the San Jose Mercury News listed Steve as one of the 10 Influencers in Silicon Valley.
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