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Click on the event for a detailed summary and/or to download presentations.

-2007-

December
The New Marketing Conversation: Using Web 2.0 to engage with Customers and Influencers
Moderator: Joel Postman, Eastwick Communications

November
Simulation: A multi-media approach to application definition
David Walker, Product Evangelist, iRise

October
The 5 Big Marketing Mistakes and How to Avoid Them
Kevin Epstein, VP Marketing, Scalent

September
The 42 Rules of Marketing
Laura Lowell, Founder Impact Marketing Group

August
The System is the Product
Adam Richardson, Frog Design

July
Chris Shipley, Guidewire Group, Presentation not available

June
John Roberts, Chairman, CEO and Co-Founder of SugarCRM. Presentation not available.

May
Bil Rus, Venture Analytics. Presentation not available.

April
Service model thinking for product model folks. Are you a chef or a grocer?
Rich Mironov, Principal, Mironov Consulting

March
Writing a Killer Marketing Plan: How to get the authority to go with your accountability
Mark Hammitt, Principal, Crossbridge LLC

February
Using Great Product Development Process to Achieve Great Results
Eric Krock, Director of Product Management for Broadband Services, Verisign (formerly Kontiki)

January
Cross Functional Teams and the Product Manager
Ken Norton, Product Manager, Google (formerly JotSpot)

Personal Strategic Plans: Getting More of What You Want
Kristi Royse, KLR Consulting

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